Dialogpost – bulk mail at a discount
Send from 5,000 letters with significantly reduced postage via Deutsche Post. Postage approx. €0.28–0.38 instead of €0.95 for a standard letter – for marketing campaigns and bulk mailings.
Overview
What is Dialogpost?
A Deutsche Post product for low-cost bulk mail – with significantly reduced postage from 5,000 items.
Around 60–70 % less postage
Standard letter postage: €0.95 per item. Dialogpost postage: approx. €0.28–0.38. With 5,000 letters you save over €2,800 on postage alone. Deutsche Post grants the discount because items are handed in pre-sorted and bundled.
Dialogpost postage
Standard letter
From 5,000 items
With briefsenden.com Dialogpost is possible from 5,000 items per campaign. The large quantity allows machine pre-sorting and bundling by delivery region – Deutsche Post saves on delivery and passes the advantage on as a reduced rate.
Good to know
Dialogpost items are labelled as advertising and take 3–5 working days instead of 1. That is ideal for marketing campaigns, flyers and customer information. For time-critical or legally relevant letters we recommend standard sending.
Choose your route
Dialogpost or mail merge?
Both send many letters at once. Dialogpost is the Deutsche Post advertising rate for large runs with the same content; a mail merge is a normal letter to each recipient.
| Feature | Dialogpost | Mail merge |
|---|---|---|
| Run size | From 5,000 items per campaign | Small runs too |
| Content | One PDF for all recipients, labelled as advertising | Template with personal salutation or individual content per letter, including invoices and reminders |
| Delivery | 3–5 working days | Usually the next working day |
| Postage | Approx. €0.28–0.38 per item | Standard postage, included in the letter price |
| Registered mail | Not possible | Possible, within Germany |
Fewer than 5,000 recipients, urgent mail or individual content per letter? Then a mail merge fits: with a CSV address list or from a finished PDF.
Campaign wizard
A campaign in four simple steps
From creation to handover at Deutsche Post – all in one workflow.
Create a campaign
Name your campaign, upload the PDF template and choose your sender profile. PDF files up to 20 MB in A4 portrait are supported.
Recipients
Valid
Import recipients
Upload your CSV file with recipient addresses or pick contacts straight from your address book. Automatic delimiter detection for semicolon, comma and tab. All addresses are validated before sending.
Check the test preview
Check a sample letter before sending. This makes sure layout, addresses and print options are correct – before you order thousands of items.
Start & track the dispatch
Confirm the detailed cost breakdown with printing, postage and tax shown separately. Start the campaign and follow the progress of every single letter in real time.
Configurable
Shipping options for your campaign
Adapt printing and format to your needs – from a simple B/W letter to a high-quality colour flyer.
Black and white or colour
Black-and-white printing suits business letters and text documents. For flyers, catalogues and material with your logo we recommend high-quality CMYK colour printing.
- B/W – affordable & professional
- Colour – ideal for marketing
Simplex or duplex
Single-sided printing (simplex) for simple cover letters. Double-sided printing (duplex) saves paper and reduces postage for longer documents – especially relevant with thousands of items.
- Simplex – single-sided
- Duplex – double-sided, saves postage
A4 standard format
All Dialogpost items are printed in A4 and sent in standard envelopes. The PDF must be portrait. At most 94 pages per item, up to 20 MB file size.
- A4 portrait
- Standard envelope C4/DL
- Max. 94 pages / 20 MB
Features for professional campaign mailing
Everything you need for bulk mailing via Dialogpost
Campaign management
Clear management of all campaigns with a status from draft through processing to delivery. Name, duplicate and archive campaigns as needed.
Test preview before sending
Check a sample letter before ordering thousands of items. Layout, address position and print quality look exactly as in the final dispatch.
Transparent price breakdown
All costs are shown individually: printing, enveloping, Dialogpost postage and VAT. You see exactly what the campaign costs before sending.
Status per item
The dashboard shows for each mailing how many letters are being processed, handed over to Deutsche Post or have errors.
Sender profiles
Manage several senders with individual return addresses. Switch between your profiles with one click when creating a campaign.
CSV import with validation
Import recipient lists from Excel, Google Sheets or your CRM. Faulty addresses are detected before sending and can be corrected or excluded.
Transparent
What does a Dialogpost campaign cost?
The cost has two parts: printing (depending on colour mode and page count) and Dialogpost postage (approx. €0.28–0.38 per item). For comparison: standard letter postage is €0.95.
For 8,000 letters, postage as standard letters is €7,600, as Dialogpost at most approx. €3,040. That is at least around €4,560 less postage. Printing costs come on top in both cases.
Before every campaign starts you see a complete cost breakdown: printing per letter, postage per letter, total cost and the saving compared with standard letters.
Standard letter (8,000 items)
Dialogpost (8,000 items)
Audiences
Who is Dialogpost for?
The best route for companies with regular bulk mailings
Companies
Regular bulk mailing of customer information, product announcements and business reports to large recipient lists.
Marketing teams
Advertising mail, flyers, catalogues and promotional offers in colour. Use the postage savings for larger runs and wider reach.
Agencies & service providers
Send campaigns on behalf of your clients. Separate sender profiles and a transparent cost breakdown make re-invoicing easy.
Technical details
Frequently asked questions
Everything important about Dialogpost campaigns
Start a Dialogpost campaign
Start your first Dialogpost campaign with approx. €0.28–0.38 postage instead of €0.95. Sign up for free and get going.